Because of the securely managed rollout agenda, although not, it actually was simply an effective blip for the member opinions for some weeks

Our very own objective became to not win over the user ft, however, to control the damage and maximum turn from the certainly and you will continuously communicating a comparable content more than once: “Nothing is modifying nevertheless the identity.”

My cousin Dave and i also actually recorded that it youtube video from inside the hence i put good prop – an enormous poster-size of sort of the internet site – in which Dave rips from the myYearbook logo to reveal the fresh new MeetMe expression underneath it when you are stating “little changes nevertheless the term.” Inside the house, we called one films the newest “do not turn” video.

We revealed the new coming term transform an entire two weeks in the future of real changeover. People you would like time for you to become accustomed to the thought of change, and then we planned to give them that point ahead of hitting her or him to your change by itself. Of the messaging in advance, i had the most vigorous complaints and you may criticism out-of-the-method before one thing actually changed whatsoever.

However,, obviously, we intended to changes above the name, therefore performed – however, i performed the majority of it days before rebrand, beneath the myYearbook title. Most especially, we released a soups-to-nuts remodel of your internet and you may cellular programs and you will eliminated an effective dozen have that have been after preferred but had outlived the time nowadays swollen the product. We have usually found it vital not to conflate several big transform, and therefore is actually a fantastic method now too. The very last thing we need was negativity regarding an overhaul otherwise ability removals in order to confound and colour attitudes towards the newest brand name.

To be sure, the a reaction to people element removals are predictably negative, as well as restricted within the scope into small subset of profiles which nonetheless appreciated those people legacy things. Got i tied up the individuals removals toward rebrand inside our users’ brains, I have undoubtedly the rage could have increased and you may triggered increased write due to the fact individuals “blamed” the brand new brand name into the removals.

I knew it actually was important to familiarize people to your title “MeetMe,” before we advised them title of the service is modifying. To this stop, i been having subliminal interaction by the launching new MeetMe Event, which called for players to submit videos inside the groups such as for example Ideal Appointment, See Myself, and you will Passing away meet up with, with an apple ipad for the best clips in the each class. We messaged new MeetMe Competition all over the website inside bulletins as well as on the house webpage. Over the course of the fresh competition, our players registered countless clips, and therefore gotten several thousand viewpoints – and more than importantly, the brand new identity began to seep organically for the neighborhood.

With the the brand new design and you may pared-down function set in motion, we had been willing to proceed to the next phase from the transition

If contest received in order to an almost, i up coming revealed the newest rebrand into the latter “do not churn” video in which we are able to allege evidently and you may honestly you to “nothing is switching however the name.”

New now infamous Netflix films made an identical allege – one just the term on red package try modifying – but in facts a completely independent log in might possibly be important for this new Dvd region of the service. That is not keeping anything an equivalent! At the time your rebrand, i figuratively tricked our very own velcro “myYearbook” company logos, therefore was indeed MeetMe. podГ­vejte se na strГЎnku zde Nothing else changed whilst currently got.

Since the title is actually revealed, the latest ton out-of views first started. To each and every solitary individual that reported in the 1st 7 days following the statement, i provided $dos.99 worth of the virtual money, Credits, and you may a long note thanking them due to their feedback and you will guaranteeing them to offer MeetMe a-try, because after all: “there’s nothing changing nevertheless label.”